About ROE Engine
Helping Investors Focus on What Matters: Return on Equity
ROE Engine helps real estate investors make data-driven decisions about their portfolio by tracking return on equity across every property — and telling you exactly when to refinance, hold, or redeploy capital.
Our Story
Spreadsheets Track Your Properties.
They Don't Track Your Equity.
Most real estate investors manage their portfolios with spreadsheets. They track rent rolls, mortgage payments, and cash flow — and they do it well. But spreadsheets make it easy to miss the bigger picture: how efficiently your equity is actually working for you.
As properties appreciate and loans pay down, equity quietly grows. That sounds like a good thing — and it is — but if you're not tracking return on equity, you're probably sitting on capital that could be performing significantly better elsewhere.
That gap is why ROE Engine exists. The tools already out there were either too simple — a calculator that answers one question about one property — or too complex, enterprise CRE platforms priced for institutions. Neither told a hands-on owner what the equity across a portfolio was actually earning, or what to do about it. Here's who built it.
ROE Engine sits in the gap: powerful enough to run real portfolio analytics, simple enough that any hands-on investor can use it from day one.
Who Built It
Meet the Founder
ROE Engine was built by Eric Nasalroad, a real estate investor. Today he owns a mid-term rental and a sober living house, both out of state; a long-term rental that started out as his first house; and an eight-unit apartment complex held 50/50 with a partner. Over the years he has also flipped houses and owned duplexes, triplexes, and four-plexes.
Property managers handle the day-to-day work on those properties. The money side — what the equity in each one is earning, and whether it belongs where it currently sits — was the part he had no tool for. So he built one, and it is the same product you see here.
“The property managers maximize the productivity of the properties; ROE Engine was designed to maximize the productivity of the equity.”
What We Believe
The Principles Behind the Product
Data-Driven Decisions
Every recommendation is backed by math, not gut feeling. We surface the metrics that matter — ROE, DSCR, capital efficiency — so you can act with confidence, not guesswork.
Transparency
No black boxes. Every calculation, assumption, and threshold is visible and adjustable. You should always understand why a property is flagged and what the numbers behind it mean.
Investor-First Design
ROE Engine is built for real estate investors who manage their own portfolios. Every feature exists because it solves a problem the founder hit running his own — not because it looks good on a feature list.
Security & Privacy
Your financial data stays yours. Data is encrypted in transit and at rest, and we never connect to your bank accounts. We don't sell or share your data — period.